Web Analytics: Part One – The why and how of measuring and tracking online visitors

Web analytics are an essential skill for every museum web developer and content producer. With the new complexities of a 'web presence' rather than just a 'web site', museum professionals need more than ever the ability to measure and track visitors so as to both improve their products and content, as well as demonstrate value to managers, directors and funders.

This workshop is delivered in two parts: you can sign up for just the morning session or do it as a full day workshop. The afternoon session is only available to those who have attended the morning session.

The morning session introduces four broad types of online measurement tools and how they can be used in various combinations by museums. The morning will explore site specific tools as well as introduce social media measurement options.

In the afternoon attendees will have the opportunity to have a 'health check' performed on their sites and and be shown how to define and then configure particular tracking goals and reporting options. See the full description of the afternoon session.

The emphasis throughout the day will be teaching what is achievable with low cost and free options and all participants will be encouraged to have Google Analytics installed and operational on their web projects before the workshop. Both the morning and the afternoon are focused on participants' own web projects and where possible these will be used as examples.