Museums and the Web

An annual conference exploring the social, cultural, design, technological, economic, and organizational issues of culture, science and heritage on-line.

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Web analytics


Making sense of numbers: a journey of spreading the online metrics culture across Tate

Keywords: 
metrics
Keywords: 
Web analytics
Keywords: 
evaluation methods
Keywords: 
audience research
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Performance
Keywords: 
success measures
Abstract: 

Measuring online performance has been one of the hot topics for museum online professionals in the UK. Tate was one of the participants in the Culture 24’s action research project which focused on measuring online success.

Type: 
Paper - in formal session

Web Analytics: Part Two – Going deeper with Google Analytics (including personal health check!)

Keywords: 
google analytics
Keywords: 
Web analytics
Keywords: 
metrics
Abstract: 

Web analytics are an essential skill for every museum web developer and content producer. With the new complexities of a 'web presence' rather than just a 'web site', museum professionals need more than ever the ability to measure and track visitors so as to both improve their products and content, as well as demonstrate value to managers, directors and funders.

Type: 
Workshop - full or half day
Authors: 

Web Analytics: Part One – The why and how of measuring and tracking online visitors

Keywords: 
metrics
Keywords: 
Web analytics
Keywords: 
google analytics
Abstract: 

Web analytics are an essential skill for every museum web developer and content producer. With the new complexities of a 'web presence' rather than just a 'web site', museum professionals need more than ever the ability to measure and track visitors so as to both improve their products and content, as well as demonstrate value to managers, directors and funders.

Type: 
Workshop - full or half day
Authors: