You are hereWeb analytics
Web analytics
Making sense of numbers: a journey of spreading the online metrics culture across Tate
Measuring online performance has been one of the hot topics for museum online professionals in the UK. Tate was one of the participants in the Culture 24’s action research project which focused on measuring online success.
Web Analytics: Part Two – Going deeper with Google Analytics (including personal health check!)
Web analytics are an essential skill for every museum web developer and content producer. With the new complexities of a 'web presence' rather than just a 'web site', museum professionals need more than ever the ability to measure and track visitors so as to both improve their products and content, as well as demonstrate value to managers, directors and funders.
Web Analytics: Part One – The why and how of measuring and tracking online visitors
Web analytics are an essential skill for every museum web developer and content producer. With the new complexities of a 'web presence' rather than just a 'web site', museum professionals need more than ever the ability to measure and track visitors so as to both improve their products and content, as well as demonstrate value to managers, directors and funders.