Museums and the Web

An annual conference exploring the social, cultural, design, technological, economic, and organizational issues of culture, science and heritage on-line.

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Exploring the Relationship between Visitor Motivation and Engagement in Online Museum Audiences

Silvia Filippini Fantoni, Rob Stein, Gray Bowman, Indianapolis Museum of Art, USA

http://www.imamuseum.org/ 

Abstract

In this paper, the authors will describe the rationale, methodology, and results of a series of studies that have been conducted with visitors to the Indianapolis Museum of Art website. The objective of the studies is to better understand people’s motivation for visiting the site and whether this motivation has an impact on the way they engage online. The hope is that these results will provide a reference dataset, and a replicable model for other museums that are interested in better understanding their online audience and in conducting similar studies for their own web efforts.

Clicks that Count: Achieve and Measure Online Success with Google Analytics & AdWords (Google Analytics Custom Dashboard Workshop)

Keywords: 
analytics
Keywords: 
metrics
Keywords: 
google analytics
Keywords: 
information dashboards
Keywords: 
reporting
Abstract: 

Since its introduction in 2005, Google Analytics has become "the most widely used website statistics service, currently in use on around 57% of the 10,000 most popular websites" (http://en.wikipedia.org/wiki/Google_Analytics).

Type: 
Workshop - full or half day

Web Analytics: Part Two – Going deeper with Google Analytics (including personal health check!)

Keywords: 
google analytics
Keywords: 
Web analytics
Keywords: 
metrics
Abstract: 

Web analytics are an essential skill for every museum web developer and content producer. With the new complexities of a 'web presence' rather than just a 'web site', museum professionals need more than ever the ability to measure and track visitors so as to both improve their products and content, as well as demonstrate value to managers, directors and funders.

Type: 
Workshop - full or half day
Authors: 

Mobile Phones and Visitor Tracking

Keywords: 
google analytics
Keywords: 
museum
Keywords: 
visitor
Keywords: 
mobile tracking
Keywords: 
visitor studies
Abstract: 

Google Analytics provides museums with extensive data around visits to their virtual sites. Physical visits and the way in which visitors track around museums is currently much harder to monitor. This paper discusses the opportunity that mobile phone WiFi, Bluetooth and TMSI signals provide to allow visitor tracking.

Type: 
Paper - in formal session

Web Analytics: Part One – The why and how of measuring and tracking online visitors

Keywords: 
metrics
Keywords: 
Web analytics
Keywords: 
google analytics
Abstract: 

Web analytics are an essential skill for every museum web developer and content producer. With the new complexities of a 'web presence' rather than just a 'web site', museum professionals need more than ever the ability to measure and track visitors so as to both improve their products and content, as well as demonstrate value to managers, directors and funders.

Type: 
Workshop - full or half day
Authors: