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Museums and the Web

An annual conference exploring the social, cultural, design, technological, economic, and organizational issues of culture, science and heritage on-line.

Web Analytics: Part One – The why and how of measuring and tracking online visitors

Type: 

Workshop

Tech Level: 

basic

Date & Time: 

April 6, 2011 - 9:00am - 12:30pm

Location: 

Required fields are marked with a red asterisk (*).

Workshops on Wednesday require separate registration. All workshops include lunch.

A confirmation of your registration will be sent to your email address. Please print it out and bring it to the conference.

You will not receive registration confirmation by regular mail.

If you do not receive your confirmation today, please contact us.

Archives & Museum Informatics EIN: 77-0708617; GST / BN 887978914

Description

Web analytics are an essential skill for every museum web developer and content producer. With the new complexities of a 'web presence' rather than just a 'web site', museum professionals need more than ever the ability to measure and track visitors so as to both improve their products and content, as well as demonstrate value to managers, directors and funders. ...

This is the first part of a two-part workshop. Part two is an optional afternoon workshop, only open to people who have taken the morning.