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Museums and the Web

An annual conference exploring the social, cultural, design, technological, economic, and organizational issues of culture, science and heritage on-line.

Audience+: A holistic approach to developing social media guidelines for Swiss Museums.


The project ‘Audience+, Museums and the Participative Web’ investigates the challenges and opportunities for museums in the German-speaking part of Switzerland with regards to the use of digital social media. It is supported by the Organisation of Swiss museums and aims at developing best practice guidelines for Swiss museums. The guideline not only seeks to give hands-on guidance for the first steps but it also explains how social media can work beyond the role of mere marketing tool, opening up opportunities for a broader user experience. The data, information and insights supporting the research were generated through a diversity of methods, including a survey amongst Swiss museums, a series of workshops, and an extensive use of social media as part of the research process.


Paper - in formal session


Axel Vogelsang's picture
I am a researcher in the design research department of our faculty. I am currently working on a major research project in Switzerland, called Audience+, Museums And The Participative Web. The project investigates opportunities and strategies for Museums working with social media.
Bettina Minder's picture
Biographical Note: Bettina Minder, 1971 Bettina Minder is a trained visual communication designer. She also holds a degree in Slavic Literature and Film Studies from University of Zurich, Switzerland. 
Currently she is co-leading the research project Audience+ Museums and the participatory Web....