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Museums and the Web

An annual conference exploring the social, cultural, design, technological, economic, and organizational issues of culture, science and heritage on-line.

Web Analytics: Part Two – Going deeper with Google Analytics (including personal health check!)

Abstract

Web analytics are an essential skill for every museum web developer and content producer. With the new complexities of a 'web presence' rather than just a 'web site', museum professionals need more than ever the ability to measure and track visitors so as to both improve their products and content, as well as demonstrate value to managers, directors and funders.

This workshop is delivered in two parts : this second part, the afternoon session, is only available to those who have attended the morning session. The first part is here.

In the afternoon attendees will go deeper into Google Analytics with their own websites. Attendees will be shown how to 'health check' their sites and then time will be spent defining and configuring goals, customised reporting and learning how to gather valuable insights from their existing data. The emphasis throughout the day will be teaching what is achievable with low cost and free options and all participants will be encouraged to have Google Analytics installed and operational on their web projects before the workshop. Both the morning and the afternoon are focused on participants' own web projects and where possible these will be used as examples.

Type: 

Workshop - full or half day

Authors

sebchan's picture
Seb Chan is currently the Director of Digital & Emerging Media, Smithsonian, Cooper-Hewitt, National Design Museum. Until November 2011, he led the Digital, Social and Emerging Technologies department at the Powerhouse Museum in Sydney, where he oversaw the implemen- tation of Open Access and...