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Museums and the Web

An annual conference exploring the social, cultural, design, technological, economic, and organizational issues of culture, science and heritage on-line.

Mobile Phones and Visitor Tracking

Abstract

Google Analytics provides museums with extensive data around visits to their virtual sites. Physical visits and the way in which visitors track around museums is currently much harder to monitor. This paper discusses the opportunity that mobile phone WiFi, Bluetooth and TMSI signals provide to allow visitor tracking. The resulting data has potentially great value to museums in understanding how exhibitions and museums spaces are used, in forming exhibition design, assessing the return on investment of interactives and even profiling visitors. Two pilot studies using comparative technologies will also be discussed.

Type: 

Paper - in formal session

Authors

JulianBickersteth's picture
I started International Conservation Services as a private conservation business in 1986. It has since grown to provide museum consulting services as well as conservation of the full range of cultural and heritage material. I have particular interests in Antarctic conservation, and in improving...
Christopher Ainsley's picture
Christopher Ainsley came to ShopperTrak in 2008 from The Patent Board, where he served as president and chief executive officer. He successfully transitioned the company from a consultancy to a business model of online tools and analytical products. He previously served for two years as senior vice...

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