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Mobile Phones and Visitor Tracking
Keywords:
google analytics
Keywords:
museum
Keywords:
visitor
Keywords:
mobile tracking
Keywords:
visitor studies Abstract:
Google Analytics provides museums with extensive data around visits to their virtual sites. Physical visits and the way in which visitors track around museums is currently much harder to monitor. This paper discusses the opportunity that mobile phone WiFi, Bluetooth and TMSI signals provide to allow visitor tracking.
Type:
Paper - in formal session