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Museums and the Web

An annual conference exploring the social, cultural, design, technological, economic, and organizational issues of culture, science and heritage on-line.

For Kids


For Kids is a new section of the Whitney's web site ( that has features for engaging a young, web-savvy audience—kids ages 8-12—with art and artists. This new section of the site will launch in early 2011. A beta version of the web pages is available for viewing at

Centered upon the Museum’s collection and exhibitions, the goals of this project are to offer kids in-depth content about art and artists and build a safe, carefully moderated online community for interaction between peer groups. “For Kids” offers a unique window into Whitney artists’ work and ideas, and draws direct parallels between the artists’ and the kids’ creative processes. It also provides opportunities for tagging, commenting, voting, polling, contributed responses, and user-generated content. Children can tag works of art in the Whitney’s collection, create their own collections, and make a profile page where they can upload and share their own artwork and see the polls and quizzes that they have participated in. On the landing page, works by featured Whitney artists are literally paired with artwork uploaded by Whitney kids and works from the Whitney’s Collection sit side by side with kids’ collections. A special feature is a type of “graffiti wall”—a pattern maker based on a set of algorithms that kids can use to change the page design throughout the “For Kids” area.


Demonstration - show your project


dina.helal's picture
Dina Helal is the Manager of Interpretation & Interactive Media at the Whitney Museum of American Art in New York City. Before venturing into web content development in 1999, she oversaw school, youth, and family programs in the Whitney's education department. She holds an MFA from Pratt...