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Museums and the Web

An annual conference exploring the social, cultural, design, technological, economic, and organizational issues of culture, science and heritage on-line.

Augmented Storytelling: How to Create Interesting AR Tours in the Urban Realm


The newest AR technology on your smartphone (for example: Layar) makes it possible to take your museum collection out of the digital database and reposition it on all possible locations in the urban realm. The dialogue between the virtual artifact and the real place poses new demands on our storytelling: what kind of experiences do the small screens of the deployed mobile phones offer us? What is the surplus value of this combination of the real and the virtual? What new ‘layered’ stories can we share by means of this new technique?

In this workshop we will kick off with a short introduction and presentation of several best practices. After that the participants will work on the stories of the virtual objects that they have brought with them from their own collection. The workshop ends with the entering of these stories and objects into ARtours (the Layar based CMS of the Stedelijk Museum Amsterdam and Fabrique). The results will be immediately visible outside. So for everybody with a smartphone with GPS and downloaded Layar app: please join us afterwards on the streets of Philadelphia and share our augmented stories!

This workshop is now full.


Workshop - full or half day


mschavemaker's picture
I am an art historian, philosopher and media specialist. After a career as lecturer and assistant professor at the art history and media studies departments at the University of Amsterdam, I currently hold the position of head of collections and research at the Stedelijk Museum Amsterdam. I have...
Paul Stork's picture
I am a industrial design engineer (Delft University, 1987) and partner at design agency Fabrique with locations in Delft and Amsterdam. I both work in the commercial and non-commercial field aiming at technological innovation in online interactions. I work for Dutch museums and institutions such as...
heinwils's picture
I am an old school new media professional operating in the field of immersive and innovative media. As project leader I explore the possibilities of augmented reality on mobile devices with AR browsers like the LAYAR browser. The museum is creating a content delivery platform for AR. The Stedelijk...
EbelienPondaag's picture
I am educated in art history and museology. I've worked several years in the museum sector, mainly on collections management and new media. Since 2007 I work at the design agency Fabrique as a project manager. My focus is on museum projects. I worked for a number of Dutch museums as Rijksmuseum...