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Museums and the Web

An annual conference exploring the social, cultural, design, technological, economic, and organizational issues of culture, science and heritage on-line.

CAM St. Louis App

Abstract

Do you want to engage with the most innovative and relevant art being made today?  There’s an App for that. As a non-collecting institution, the Contemporary Art Museum (CAM) St. Louis focuses its efforts on featuring local, national and international, well-known and newly established artists from diverse backgrounds, working in all types of media. With an intense schedule of ever-changing exhibitions in the Main Galleries and Front Room mixed with diverse public programs, ongoing educational programs, and hip social events, an App is the logical tool for today’s museum visitor.

The CAM App is the first of its kind and functions on a local, regional, and national level. Utilizing the GPS of the iPhone, the CAM App provides users with a unique experience each time they launch the App. If launched within the museum, the interface is designed to act as an accessible tool that will help visitors navigate the aesthetic and conceptual landscape of contemporary art. With this App, users will be able to embark on a self-guided digital tour of CAM’s exhibitions currently on view. With each visit, the user will be able to move around the space, watch a video tour with architect Brad Cloepfil, listen to the Director speak about the history of the museum, and explore the mission and nature of CAM as a non-collecting institution with Chief Curator Dominic Molon. Continuing the self-guided tour, users can also listen as CAM curators introduce the work on view. As visitors explore the artworks, they will actually be able to see and hear the artist(s) talk about specific pieces featured in the current exhibition.

Users launching the CAM App outside of the museum will be informed as to about how many miles they have to go before reaching the museum doors. Within the same screen an option exists that links users to an online map and directions to CAM from their current location. Those within a regional (50 mile) radius will also see an entire calendar including scrolling featured events and programs hosted by the museum year round. If a user is over 100 miles away, the App functions as an engaging well-designed mobile interface for online museum visitors that represents and enhances the museum’s brand nationally and internationally. Users are introduced to the CAM mission and programming via several avenues including: access to a shared blog with the Pulitzer Foundation for the Arts, the ability to connect with CAM’s social media platforms, and access to the CAM Channel which contains a wealth of educational and interpretative content focusing on the current exhibition. Watch artist interviews, listen to discussions with curators and educators, or view performances and public programs that occur in the museum’s Performance Space.

The CAM App pulls its content from the CAM website (camstl.org) which is controlled through Eero, a content management system (CMS) designed by TOKY Branding + Design. Features such as calendars, current exhibitions, general info, and hours are all pulled and updated automatically when updates occur to the main website via Eero. Features such as digital tours are organized and updated independently from an additional tool located within the same Eero CMS as the CAM website. The demonstration will include the CAM App and Eero.

Type: 

Demonstration - show your project

Authors

aelmestad's picture
Alex Elmestad is an artist, curator, writer, museum programmer, and Manager of Public Programs and Interpretive Technology at the Contemporary Art Museum St. Louis. He received a BFA in Interdisciplinary Arts from Kansas City Art Institute, studied at the School of the Art Institute of Chicago, and...