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Museums and the Web

An annual conference exploring the social, cultural, design, technological, economic, and organizational issues of culture, science and heritage on-line.


Primary Contact: 


711 Atlantic Ave, Lower Level, Boston, MA 02111

Social media and user-generated content are today’s modern day word-of-mouth marketing tools.  MuseTrek is a platform for culturally interested people to share their experiences with friends and like minded-explorers.  People create and consume Muses – location tagged postings with text, pictures, audio, video – on inside and outside places, such as museums or streetmaps.  In addition to sharing travels, Trekkers become local experts as well as pose questions to the community about places they visit.  At MuseTrek your venue sitemap will become part of a growing social guide where you can attract more visitors and better serve them once they arrive.