Museums and the Web

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Smithsonian Web and New Media Strategy: What it is, how we made it, and why it makes a difference


TitleSmithsonian Web and New Media Strategy: What it is, how we made it, and why it makes a difference
Publication TypeConference Paper
Year of Publication2010
AuthorsEdson, M.
Secondary TitleMuseums and the Web
Conference Start DateApril 13-17, 201
PublisherArchives & Museum Informatics
Place PublishedDenver, Colorado, USA
EditorTrant, J., & Bearman D.
Keywordscollaboration, Smithsonian, strategy, wiki
Abstract

This paper describes the unusual process used to create the Smithsonian's Web and New Media Strategy. The strategy was created through a fast, transparent, public-facing process that included workshops, the Smithsonian 2.0 conference, Twitter, YouTube, and ongoing collaboration through a public wiki. Transparency, openness, and speed were used to overcome obstacles and gather the input of hundreds of people inside and outside the institution.

URLhttp://www.archimuse.com/mw2010/papers/edson/edson.html