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Gaze-tracking and museums: current research and implications

TitleGaze-tracking and museums: current research and implications
Publication TypeConference Paper
Year of Publication2010
AuthorsMilekic, S.
Secondary TitleMuseums and the Web
Conference Start DateApril 13-17, 201
PublisherArchives & Museum Informatics
Place PublishedDenver, Colorado, USA
EditorTrant, J., & Bearman D.
Keywordsdistance education, eye-tracking, gaze-tracking, museums, Web design

Eye- and gaze-tracking has firmly established itself as a valuable tool for market and Web-design. However, until recently the technology was fairly exclusive and expensive. This paper will present current research on the topic, using economical, commercially available components (Web cams, open source software) for building applications that use eye- and gaze-tracking. Implications for museums are far reaching and include: (a) improvement of Museum Web site designs, (b) development of specific museum Web-based applications that will be sensitive to users' intentions and preferences, (c) collecting data for museum studies, and (d) enhancing 'knowledge dissemination' via Web-based applications.The author of the paper was recently (Summer 2009) granted a US patent for an original way of interacting with a display using eye- and gaze-tracking.