Museums and the Web

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Differentiating Online Gallery Spaces within Larger University Branding Initiatives

Lauren Razzore, William Paterson University, United States

http://www.wpunj.edu/

Abstract

William Paterson University underwent a lengthy Web branding campaign in 2010 that unified the online presence of the college. Overall university templates drive the design of every website on campus. While this may be appropriate for the vast majority of college departments and groups, it has remained important for the University Galleries, Art Department galleries and cultural art spaces to differentiate themselves online. Through a series of design phases and hard-fought compromises I have been able to give each of the online galleries its own unique design, while still complying with the overall University branding campaign. Using case studies as models, the paper identifies key aspects for integration into the William Paterson's cultural and gallery websites. By sharing the websites of the University Gallery, the Center for Chinese Art, the Center for Computer Art and Animation and the Art Department, together with the evolution of those sites throughout the process, I will demonstrate keys ways for online galleries to differentiate themselves within an overarching design scheme while still complying with university branding goals.

Keywords: design, branding, university galleries, content management systems, web design

Mini-Workshop on Grid-Based Web Design

Type: 
Session
Date & Time: 
Apr 8 2011 - 1:30pm
Location: 
Commonwealth C/D

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Archives & Museum Informatics EIN: 77-0708617; GST / BN 887978914

Description

Grid-based web design and the corresponding tools provide an accelerated path for web designers, developers, and content authors alike with the added benefit of providing a cleaner and more structured presentation to web site visitors....

Using Grid-Based Web Design to Optimize Content Authoring and Presentation

Keywords: 
Web
Keywords: 
Web design
Keywords: 
Grid-Based Design
Keywords: 
960
Keywords: 
Layout
Abstract: 

Grid-based web design and the corresponding tools provide an accelerated path for web designers, developers, and content authors alike with the added benefit of providing a cleaner and more structured presentation to web site visitors.

Type: 
Mini-Workshop - teaches something or explores approaches