What's new about the Museum of Old and New Art (MONA)?
Abstract
From their beginning, museums have adopted a wide range of approaches and business models for collecting and exhibiting, from non-profit to for-profit, from public to private, and from community to individual visions. With its arguably unique and often controversial format, the Museum of Old and New Art (MONA) has reopened intense discussions and debates among museum professionals, the press and the public at large about some of the key issues underlying the business of museums: audience engagement, experience design, ethics, branding and marketing, interpretation and sustainability. Join this roundtable discussion with representatives from MONA, its mobile interpretation solutions developers, and leading museum professionals from around the world to ask what museums of all kinds can learn from new approaches to these important topics.