Museums and the Web

An annual conference exploring the social, cultural, design, technological, economic, and organizational issues of culture, science and heritage on-line.

You are heresocial media coordination

social media coordination


Social Media and Organizational Change

Keywords: 
social media
Keywords: 
leadership
Keywords: 
management
Keywords: 
strategy
Keywords: 
audience engagement
Keywords: 
social media policies
Keywords: 
organizational change
Keywords: 
organizational structure
Keywords: 
social media coordination
Keywords: 
managing social media
Abstract: 

There has been great attention placed on how to work in the social media space. This includes how to work with social media in order to improve brand recognition, build a fan base, engage visitors, and expand programming. But you cannot accomplish any of this without staff members who understand how social media can be useful to their work and their institution.

Type: 
Paper - in formal session