digital social media

Axel Vogelsang and Bettina Minder, Lucerne University of Applied Sciences and Arts, School of Art and Design, Switzerland

http://www.blog.hslu.ch/audienceplus

Abstract

The project ‘Audience+, Museums and the Participative Web’ investigates the challenges and opportunities for museums in the German-speaking part of Switzerland with regards to the use of digital social media. It is supported by the Organisation of Swiss museums and aims at developing best practice guidelines for Swiss museums. The guideline not only seeks to give hands-on guidance for the first steps but it also explains how social media can work beyond the role of mere marketing tool, opening up opportunities for a broader user experience. The data, information and insights supporting the research were generated through a diversity of methods, including a survey amongst Swiss museums, a series of workshops, and an extensive use of social media as part of the research process.

Keywords: Audience+, digital social media, user experience, social media, Switzerland