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content strategy
Interface content: it's not the size, but how you use it
Museums are increasingly looking for ways to connect to people on their own devices inside and outside of the museum space. Smartphones and tablets have helped drive the popular use of apps, traditional websites often don’t translate well to mobile devices, and increasingly, people are looking for a more immersive and creative online experience.
From the Ground Up (or the Inside Out): New Approaches in Digital Publishing
Museums cannot ignore the importance of digital publishing and the impact it has on the organization’s content strategy. In this paper, Rachel Craft, Director of Publishing and Media at the Indianapolis Museum of Art, Indianapolis, IN and Sarah Hromack, Digital Content Manager at the Whitney Museum of American Art, New York, NY—both professional blog editors—will consider the practical an
Too much stuff! Content strategy for museum websites
Web publishing systems and distributed authorship can lead to almost endless publishing: easily, quickly, and by lots of people. That’s great, but we rapidly have TOO MUCH STUFF. As a result, quality suffers, maintenance is hard and users struggle to find the content they’re looking for.
TourML: An Emerging Specification for Museum Mobile Experiences
Robert Stein, Indianapolis Museum of Art, and Nancy Proctor, Smithsonian Institution, USA
http://code.google.com/tap-tours
Abstract
In addition to launching a successful tour, how can museum professionals ensure that the content we create will outlive the technology and vendors we select today? A successful metadata standard for mobile tours would provide a number of advantages for museums. A mobile standard would allow museums to migrate the content and structure of a tour among the variety of tools available today and tools that may be available in the future. Similarly, a mobile standard would allow the same tour to be used on a number of current and future mobile devices. In addition, museums could choose authoring tools which best fit their staff and workflow needs while still deploying to whatever mobile device is best for their content – even if these tools are provided by different vendors. Perhaps most important, a successful mobile standard would ensure that museum content outlives any particular technology we use today.
Keywords: mobile content, content strategy, sustainability, specifications, content management systems, schemas