Museums and the Web

An annual conference exploring the social, cultural, design, technological, economic, and organizational issues of culture, science and heritage on-line.

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New Techniques for Visualizing Large Image and Video Collections

Keywords: 
visualization
Keywords: 
images
Keywords: 
video
Keywords: 
analytics
Keywords: 
digital image processing
Keywords: 
UCSD
Abstract: 

Many museums and media archives have already digitized large parts of their collections, and we may expect even more images and video to become digitally available in the near future. Are the standard web and desktop interfaces for accessing digital collections adequate for understanding these collections?

Type: 
Demonstration - show your project
Authors: 

Clicks that Count: Achieve and Measure Online Success with Google Analytics & AdWords (Google Analytics Custom Dashboard Workshop)

Keywords: 
analytics
Keywords: 
metrics
Keywords: 
google analytics
Keywords: 
information dashboards
Keywords: 
reporting
Abstract: 

Since its introduction in 2005, Google Analytics has become "the most widely used website statistics service, currently in use on around 57% of the 10,000 most popular websites" (http://en.wikipedia.org/wiki/Google_Analytics).

Type: 
Workshop - full or half day

Museums in perspective: share and discuss daily data about museums and their audiences.

Keywords: 
evaluation
Keywords: 
social media
Keywords: 
analytics
Keywords: 
participation
Keywords: 
engagement
Keywords: 
community
Keywords: 
strategy
Abstract: 

It is common practice among museums to publish quarterly or annual reports that include the museum attendance figures, online visits and more recently information about their social network activities. These figures are generally accepted as indicators of the effectiveness of museums activities both online and offline.

Type: 
Paper - in formal session
Authors: 

Going further with web metrics with Seb Chan

Keywords: 
analytics
Keywords: 
strategy
Keywords: 
metrics
Keywords: 
technical
Abstract: 

Web analytics are an essential skill for every museum web developer and content producer. With the new complexities of a 'web presence' rather than just a 'web site', museum professionals need more than ever the ability to measure and track visitors so as to both improve their products and content, as well as demonstrate value to managers, directors and funders.

Type: 
Workshop - full or half day
Authors: 

Web Analytics: Part Two – Going deeper with Google Analytics

Type: 
Workshop
Tech Level: 
Somewhat technical; Web server access required to install Analytics code
Date & Time: 
Apr 6 2011 - 1:30pm
Location: 
Tubman

Required fields are marked with a red asterisk (*).

Workshops on Wednesday require separate registration. All workshops include lunch.

A confirmation of your registration will be sent to your email address. Please print it out and bring it to the conference.

You will not receive registration confirmation by regular mail.

If you do not receive your confirmation today, please contact us.

Archives & Museum Informatics EIN: 77-0708617; GST / BN 887978914

Description

Web analytics are an essential skill for every museum web developer and content producer. With the new complexities of a 'web presence' rather than just a 'web site', museum professionals need more than ever the ability to measure and track visitors so as to both improve their products and content, as well as demonstrate value to managers, directors and funders. ...

Web Analytics: Part One – The why and how of measuring and tracking online visitors

Type: 
Workshop
Tech Level: 
basic
Date & Time: 
Apr 6 2011 - 9:00am
Location: 
Tubman

Required fields are marked with a red asterisk (*).

Workshops on Wednesday require separate registration. All workshops include lunch.

A confirmation of your registration will be sent to your email address. Please print it out and bring it to the conference.

You will not receive registration confirmation by regular mail.

If you do not receive your confirmation today, please contact us.

Archives & Museum Informatics EIN: 77-0708617; GST / BN 887978914

Description

Web analytics are an essential skill for every museum web developer and content producer. With the new complexities of a 'web presence' rather than just a 'web site', museum professionals need more than ever the ability to measure and track visitors so as to both improve their products and content, as well as demonstrate value to managers, directors and funders. ...

How to Evaluate Online Success – New action research with 24 institutions

Keywords: 
metrics
Keywords: 
collaboration
Keywords: 
social media
Keywords: 
best practice
Keywords: 
analytics
Keywords: 
evaluation
Abstract: 

How to measure and define the success of cultural websites and online services is a problem common to all parts of the cultural sector – museums, archives, galleries, arts organisations, libraries, publishers. Worse, funding agencies and government departments lack the expertise to offer guidelines or set standards.

Type: 
Mini-Workshop - teaches something or explores approaches