Museums and the Web

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Site graphic designer James Goggin at Practise. Video podcasts produced in-house by Tate Media. TateShots Director/Editor Jane Burton, with Production Assistants Jared Schiller and Douglas McFarlane (Tate staff).

Cool Hunting summed it up when they reviewed Tate Shots shortly after launch in 2007: 'Bringing the best of the Tate to cyberspace, TateShots is the unpretentious two month-old podcast covering the goings-on at the museum as well as backstories in the form of mini art history lessons, like the first issue's look at Rodin's 'The Kiss.' With artist interviews, artists commenting on other artists and events - including Matt Mullican's recent performance under hypnosis - each monthly installment of short videos offers the kind of immediate unprecedented access that's ideal for online distribution.' Itunes listed TateShots in its 'Top 10 Best New VideoPodcasts of 2007.' It receives very high viewing and download figures and is making Tate's exhibitions and events programme available to a much wider, international audience, while giving artists a platform to speak directly to the public. Costs to produce each 5-minute film are relatively low, coming in at under ?500 on average.

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