smARTphone Tours at the Dallas Museum of Art

smARTphone tours make up the new mobile web app built in-house at the Dallas Museum of Art.

While dedicated iPhone apps are the current solution for some institutions, the Dallas Museum of Art made the deliberate decision to go with a web-based application that would work on any web-enabled smartphone. All of the content is delivered online eliminating the need to download an app. The system is reusable to create and include future content and content can be produced in-house making this an elegant and cost effective asset to museum programming.

The system is capable of hosting tours created for museum assets and exhibitions. Tours are made up of stops, but unlike traditional audio tours, the stops contain many different assets, from additional images and text to audio and video relating to the works of art. The interface is minimally designed to maximize the user experience allowing a wide range of high quality content to be produced for the visitor.

smARTphone tours may be accessed both in gallery or away from the museum on the user's device. If a visitor in the museum doesn't have a smartphone, we have iPod touch units available at the visitor services desks.

The museum is also retrofitted with a wireless network for the fastest optimized performance.