Silk Road

Using the metaphor of an interactive travel journal the American Museum of Natural History Silk Road Exhibition website navigates visitors through the highlights of the exhibition. Links embedded within the journal allow users to explore the wonders of the Silk Road through recipes, instructional guides for making paper and glass, music and videos.

An interactive map of the Silk Road provides a second navigational element for deeper exploration of the region. The use of flash interactivity, rich imagery and color palette echo the feeling evoked in the exhibition and throughout the experience, there is a subtle but persistent opportunity to purchase tickets and experience the Silk Road first-hand.