Museums and the Web

An annual conference exploring the social, cultural, design, technological, economic, and organizational issues of culture, science and heritage on-line.

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Moore at Kew


Conference: 
MW2008
Institution: 
Royal Botanic Gardens, Kew
Designer: 
72 Dots / in-house
Why: 

Moore at Kew has been a phenomenal success; by showcasing one of the twentieth century’s great sculptors in one of the world’s most beautiful urban spaces, both have shone in a new light. The http://www.kew.org/henry-moore website has been an integral part of this success, Visually, it impresses the unique awe of the Kew and Moore combination. To make the most of a visit to the exhibition, the website offers an interactive map enabling prospective visitors to plan and print a personalised route around their favourite sculptures. Audio guides, interviews, beautiful photography and unique insights from those closest to Moore and his work all make the website a must-visit for anyone interested in Moore or Kew. Much of this is expected from a website supporting a world-class exhibition, A unique success of the Moore at Kew website is the extent to which it has galvanised a community of people wishing to engage further with the exhibition. In addition to enabling people to post comments about the pieces, the website features a user-generated photography showcase in partnership with Flickr. Over 1500 images have been submitted to date by a lively and varied community. This website really has extended the resonance of the wonderful Moore at Kew exhibition.

Nominated By: 
Year: 
2008