Museums and the Web

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MoMA The Museum of Modern Art

The Museum of Modern Art
MoMA Digital Media with FOUO
Why: Home PageReinforcing its commitment to engaging the public and providing global access to the Museum and its collections, The Museum of Modern Art launched a completely redesigned website at in March 2009. The new site integrates dynamic features that offer visitors a more personal online experience, enhanced navigation, and access to MoMA’s collection, exhibitions, and resources through a highly visual and fluid new interface.

  • Streamlined Navigation - The content of is now organized into five paths: Visit, Learn, Explore, Support, and Shop
  • User Accounts - Web visitors can set up personal online accounts that provide tools to customize, share, and save groupings of favorite works from MoMA's collection or any content throughout the site, including events, films, and exhibitions. The site is also able to keep track of users’ content preferences and make suggestions based on those preferences, regardless of whether users have registered for an account. Registered users will be able to receive personal text messages and e-mail reminders about current and upcoming Museum events and exhibitions of their choice
  • Online Communities - The new utilizes social networking platforms to engage with visitors and extend communication through the integration of MoMA’s online communities on Facebook, Twitter, YouTube, iTunes U, and Flickr. A live Twitter feed runs on the site and a new multimedia section showcases MoMA’s audio and videos.

  • INSIDE/OUT: A MoMA/P.S.1 Blog
    INSIDE/OUT is a new section that offers insider views on exhibitions, artists, and special projects that can be viewed on the site, shared, and discussed.
  • Integrated Flickr Images
    The design of the new site brings visitors’ experiences directly into the Museum by featuring photos taken by the public. will continuously draw from images that are uploaded to the photography portfolio in the Museum’s Flickr group. All photos are credited and link back to the original image in Flickr.

  • Resources - For those who physically visit the Museum, “Visit” offers a dynamic new Calendar section and calendar widgets are integrated throughout the site, featuring specific programs and events. An enhanced Publications section showcases all of MoMA’s publications, with direct links to the online store, and the ability to feature related publications in the calendar and collections sections.

  • Online Collection - For online users who want to learn more about MoMA’s unparalleled collection of modern and contemporary art, the Museum’s online collection area has been completely revised, providing innovative ways to browse, group, save, and share images and information. The new format offers image-based browsing, as well as lists and resource links for those who want a more direct interface. A collection widget features works throughout the website.
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