How We Are Now

* For the first time, Tate Britain invited members of the public to contribute to the content of an exhibition.* They did so via Flickr, the innovative and hugely successful photo-sharing web service.* The photographs submitted were displayed on an online slideshow and on screens in the gallery, and 40 photographs from those submitted – 10 from each of the four themes – were chosen to form the final display in the gallery from 6 August – 2 September 2007.* The cultural significance of Flickr (and digital photography more generally) was recognised and communicated through its inclusion as an exhibit.* The Tate needed to address some complex issues around user-generated content rights.