Museums and the Web

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Click! A Crowd-Curated Exhibition

Brooklyn Museum
in-house: Shelley, Mike, Paul, Jen

Click! A-Crowd Curated Exhibition is a photography exhibition that
invited Brooklyn Museum's visitors, the online community, and the
general public to participate in the exhibition process. Taking its
inspiration from the critically acclaimed book The Wisdom of Crowds, in
which New Yorker business and financial columnist James Surowiecki
asserts that a diverse crowd is often wiser at making decisions than
expert individuals, Click! explored whether Surowiecki's premise could
be applied to the visual arts—is a diverse crowd just as "wise" at
evaluating art as the trained experts?

Click! was an exhibition in three consecutive parts. It began with
an open call—artists were asked to electronically submit a work of
photography that responded to the exhibition's theme, "Changing Faces of Brooklyn," along with an artist statement.

After the conclusion of the open call, an online forum opened for
audience evaluation of all submissions; as in other juried exhibitions,
all works were judged anonymously. As part of the evaluation, each
visitor answered a series of questions about his/her knowledge of art
and perceived expertise.

Click! culminated in a physical exhibition at the Museum, where the
artworks were installed according to their relative ranking from the
juried process. Online, visitors were also able to see how different
groups within the crowd evaluated the same works of art. The results
were analyzed and discussed in the Brooklyn Museum Blog and Podcast
Series by experts in the fields of art, online communities, and crowd

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