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Museums and the Web

An annual conference exploring the social, cultural, design, technological, economic, and organizational issues of culture, science and heritage on-line.

Let's Get Real


‘Let’s Get Real: How to evaluate online success?’ is a report published by Culture24 in September 2011 at their UK conference of the same name.

 It looks at the work from a unique action research project that took place in the UK between June 2010 and Sept 2011 involving 24 organizations and agencies from across the cultural heritage and arts sector.  The report details the collaborative process of the project, and shares in-depth information on the data and learning gained by the organisations involved.

The key findings in the report will be the starting point for this professional forum and will be the subject for an open discussion and debate led by the report authors (and project leads) Jane Finnis and Seb Chan.

Some of the findings in the report are challenging for the cultural sector and could be seen as a wake up call to ‘get real’ about the way we measure and define value online. The report itself champions a more honest appraisal of success online in recent years and a willingness to openly admit and learn from mistakes.

Jane and Seb will present the thinking around each of the key findings from the report before chairing an open discussion on the challenges these findings present.

You can download the published report here:

Full list of partners in the action research project: British Library, Roundhouse, National Gallery, Science Museum, Birmingham Museums and Art Gallery, Tate, British Museum, Kew, National Maritime Museum, Imperial War Museum, National Portrait Gallery, Watershed, Royal Shakespeare Company, National Museums Scotland, National Museums Wales, Design Museum, English Heritage, Department for Culture, Media and Sport, Arts Council of England, Heritage Lottery Fund and Museums, Museums, Libraries and Archives Council (MLA), University of Leicester, Powerhouse Museum and Culture24


Professional Forum - discuss an issue


JaneFinnis's picture
Jane Finnis is Director of Culture24, a non-profit online publisher working across the arts, heritage, education and tourism sectors. She is the founder and Chairman of Culturemondo, the informal international network of people who are all developing, building and running online cultural services...
sebchan's picture
Seb Chan is currently the Director of Digital & Emerging Media, Smithsonian, Cooper-Hewitt, National Design Museum. Until November 2011, he led the Digital, Social and Emerging Technologies department at the Powerhouse Museum in Sydney, where he oversaw the implemen- tation of Open Access and...