Writing for the Web: January 21, 2008, London, UK

Have you noticed how you enjoy spending time on some websites and not others? How it can be really easy, enjoyable and rewarding getting things done online? Or frustrating, dull and downright annoying? Learn how to make your users feel good about your website, your brand and the time they spend interacting with it.

Better writing for the web also makes your site more visible to people via search engines and their spiders!

This one-day course for museum and archive professionals offers an introduction to writing for the web, with practical exercises and discussion throughout

Course Leaders:
Martin Bazley, ICT4Learning.com, a consultant with over 10 years' experience as an online audience advocate - thinking about websites from the users' point of view
Jon Pratty, Editor of 24 Hour Museum, who has been working in the arts and museums sector for 20 years, and has 15 years experience as a journalist in the online arts sector.

Topics:
1. Why do I need to learn to write for the web? I can write already!

2. Understanding how people use the web

3. Learning to think about who your website is for, what it will it offer them and how they will use it

4. Structuring web content and optimising for search engines

5.Tips for engaging your users

6.Writing for specific audiences and also for diverse audiences

Date and time: 21 January 2008, 10.00-4.30

Cost (includes a light lunch): £50 per person

Venue: The British Postal Museum & Archive, Freeling House, Phoenix Place, LONDON, WC1X 0DL

Booking information:
Contact, with a cheque for £50 payable to Postal Heritage Trust by 9 January 2008 to:

Rhiannon Looseley
Web Officer
The British Postal Museum & Archive
Freeling House
Phoenix Place
LONDON
WC1X 0DL

rhiannon.looseley [at] postalheritage.org.uk

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