p is for penguin ...

In the usability workshop, we had an excellent example of finding potential problematic areas when we examined the website for the Shedd Aquarium. We hypothesized a user testing scenario involving a middle school student looking for information on Penguins. The test user clicked on Animals, and scrolled through the list of animals looking for Penguins -- scrolling all the way down to P. But there were no Penguins!!! As it turns out, the Penguins (and all animals) are entered in the list with adjectives, and sorted that way, so that Penguins are listed under Gentoo Penguins or Rockhopper Penguins, but not under Penguins! So P is not for Penguin at the Shedd! :-)