National Maritime Museum (Greenwich): Digital Marketing Officer

Digital Marketing Officer

The National Maritime Museum (NMM), one of the top ten visitor attractions in the UK, is currently planning a major new wing scheduled to open in 2012. A significant part of this role will involve communicating the plans and activities regarding this exciting new development in Museum’s future.

The NMM is committed to using digital media to create and sustain an always-on, on-demand Museum that provides opportunities for greater visitor participation. The Digital Marketing Officer will act as the visitor advocate within the Digital Media department and work to make NMM collections and programmes easier to find, share, and contribute to.

This role is about helping people get the most out of each of the Museum’s three sites; the National Maritime Museum, Royal Observatory, Greenwich and Queen’s House.

Reporting to: Digital Projects Manager

Key responsibilities:

The Digital Marketing Officer will:

Use digital platforms to develop the Museum’s audiences and encourage greater visitor participation:

• Work with the Marketing department to create and execute innovative online campaigns
• Work with the Marketing, Visitor Services, IT and Learning departments to review all customer databases and develop a direct marketing strategy
• Develop and promote subscription-based services, such as RSS feeds and email alerts, to keep our visitors up-to-date
• To develop and execute a social media strategy in collaboration with Museum departments. To creatively develop, update and seed content across the web on third-party websites and services, such as Flickr, Europeana, Google Maps, Culture 24 and iTunes
• Invite the public to contribute their knowledge of the collections, through social tagging, blog comments, feedback and online volunteering
• Encourage participation in a new programme of citizen science

Listen to and understand the NMM’s visitors:

• Develop a new framework for evaluation of the Museum’s digital media and services
• Conduct an annual online survey and participate in other visitor research activities
• Use web metrics to evaluate new initiatives and provide monthly performance reports
• Participate in and report upon relevant online communities to ensure that the Museum is actively listening to its visitors
• Actively host NMM communities on Flickr and including the annual Astronomy Photographer of the Year competition
• Organise Flickr Commons and citizen science meet-ups to bring researchers and contributors together
• Act as an advocate for the creative use of digital media
• Work closely with the team at the Royal Observatory, Greenwich to improve the online promotion and direct marketing of its public programme
• Work closely with the Marketing team to build knowledge of new and potential online audiences

Skills and experience

Essential:

• A thorough understanding of the digital and social media landscape, gained through direct experience
• Proven experience of devising innovative digital marketing campaigns to build audiences
• Experience of using web analytics
• Proven excellent copy-writing and editing with an authentic and engaging voice
• Proven experience of participation in a specialist network and/or online community
• The ability to work effectively across departments
• Good organisational skills with the ability to work on multiple projects simultaneously, while adhering to deadlines and established timeframes

Desirable

• Educated to degree level or equivalent, preferably with a marketing qualification
• An understanding of the Data Protection Act, privacy and child protection issues
• Experience in conducting and analysing online audience research
• Experience in the arts and heritage sector

Terms and conditions

Your core hours of work will be 41 per week, 09.00–17.00, Monday to Friday, with an additional hour to be worked in agreement with line management.

Salary: £21,000–£26,000

Closing date: 8 January 2010

How to apply:   To apply please email your CV and covering letter to recruitment@nmm.ac.uk or post to Human Resources, National Maritime Museum, Park Row, Greenwich, London SE10 9NF