Job: Social Media Strategist, Field Museum, Chicago

Working with The Field Museum's Web and New Media team, the primary goal of the Social Media Strategist is to increase online community engagement in The Field Museum. This individual must be innovative, creative, and an expert in social media platforms in order to establish an organic brand voice/persona.

Responsibilities include:

• Generate and moderate online Field Museum community conversations and deepen audience engagement
• Drive interest and attract viewership to www.fieldmuseum.org and related FM digital properties
• Work with the web team to design and implement Social Media campaigns in order to enhance community awareness of Field Museum initiatives and events
• Work to advance Museum Staff participation in the Museum's social media programming; grasp the challenge of working with multiple departments and teams
• Set-up and manage Social Media tools (e.g., TweetDeck, Twendz, etc.)
• Manage multiple Social Media platforms (Facebook, Twitter, Vimeo, YouTube, LinkedIn)
• Use additional social analytics tools when necessary to assess and understand client trends and topics
• Stay current on new Social Media trends and best practices

Qualifications

• Bachelors Degree required; background in journalism preferred
• Proven ability on all leading Social Media platforms
• Understanding of technical capabilities of platforms (admin settings, comment moderation, groups, messages, etc.)
• Ability to shape core online marketing focus: leads, branding, engagement and revenue generation
• Must be fluent in one or more social monitoring services (Radian6, ViralHeat, etc.) and run reports for research and planning as needed
• Comprehensive understanding of online marketing with the ability to integrate Social Media marketing with all: SEO, Google Analytics, web site design & UI, landing pages, ROI analysis, and content development.
• In-depth understanding of SEO best practices and how to utilize the social web and marketing to drive SERPs and traffic
• Ability and willingness to generate content for the main fieldmuseum.org site
• Must be a collaborative team player with excellent written and verbal communication skills
• Understanding of how cross functional teams work together
• Candidate will be further advantaged by understanding good information architecture; visual aesthetics; and the Drupal platform

Department: Web and New Media
1 Full Time Position (35 hours/week)

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