Digital Marketing & Communications Specialist, NC Museum of Art

The Marketing and Communications Specialist at the North Carolina Museum of Art will be responsible for planning and implementing marketing and communications campaigns that drive attendance to the Museum. This position will implement both digital and traditional marketing and communications strategies, with an emphasis on digital marketing. The position reports directly to the Director of Marketing and Communications.

JOB RESPONSIBILITIES
-Manage, grow, and optimize a robust email marketing program
-Manage and grow activity on social media channels and track results
-Manage the Museum’s online campaigns; track and optimize results
-Update and maintain web site
-Manage and assist in creating content across all channels
-Understand and articulate needs of the Museum relative to the digital space (including web site, social media, mobile, etc.)
-Work with Director of Marketing and marketing/communications team to create integrated marketing campaigns
-Create and execute promotional campaigns
-Manage digital, print, and broadcast ad trafficking
-Work interdepartmentally to ensure needs of all divisions of the organization are being met
-Represent the Museum in the community
-Stay abreast of new marketing tools and trends, especially new media

QUALIFICATIONS
-A degree in Marketing / PR / Communications or related discipline
-1-3 years of experience in the Marketing Communications/Social Media field
-A strong sense of self-direction and strong teamwork skills
-Ability to prioritize work and meet deadlines in a fast-paced environment
-A spirit of creativity
-Strong organizational and time-management skills
-Strong business sense
-Superb proficiency in spoken and written English
-Effective communication and presentation skills
-Experience with Google Adwords, paid search and display campaigns
-CMS and ESP experience
-Web-related project management experience
-Working knowledge of HTML
-An in-depth knowledge of social media management, traditional and digital marketing principles, and strategic planning
-Ability to communicate effectively at all levels of the organization
-Knowledge of or passion for the visual arts
-Ability to pass a background check and E-Verify process.

TO BE CONSIDERED FOR THE ROLE PLEASE INCLUDE YOUR RESUME, COVER LETTER AND SALARY REQUIREMENTS. NO PHONE CALLS PLEASE. We will be accepting applications until 4/19/2013.

Contact
Melissa Levesque
mlevesque@ncartmuseum.org
North Carolina Museum of Art
www.ncartmuseum.org

reposted from:
http://ncartmuseum.org/employment