Museums and the Web

An annual conference exploring the social, cultural, design, technological, economic, and organizational issues of culture, science and heritage on-line.

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Zero to a Million in one year flat

TitleZero to a Million in one year flat
Publication TypeConference Paper
Year of Publication2000
AuthorsGetchell, P., & LaKind D.
Secondary TitleMuseums and the Web 2000: Proceedings
Conference Start DateApril 16-19
PublisherArchives & Museum Informatics
Place PublishedMinneapolis, Minnesota, USA
EditorTrant, J., & Bearman D.

The Museum of Fine Arts, Boston is proud of our efforts to develop an e-commerce Web site to complement our existing Web site and our retail/catalog business. Our institution's operating budget relies heavily on the success of this income-producing division, and the move onto the Web promises to strengthen our financial position by offering another channel for new and existing Museum customers to support us. Looking back, our first 18 months in the Web business have been an unequivocal success, with huge profitable and political success.