Museums and the Web

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Why Are They Doing That!? How Users Interact With Museum Web sites


TitleWhy Are They Doing That!? How Users Interact With Museum Web sites
Publication TypeConference Paper
Year of Publication2007
AuthorsZambonini, D., & Haynes J.
Secondary TitleMuseums and the Web 2007. Proceedings
PublisherArchives & Museum Informatics
Place PublishedToronto, Canada
EditorTrant, J., & Bearman D.
Keywordsanalytics, clickdensity, information architecture, usability, user behaviour
Abstract

As the capabilities, social attitudes and requirements of Web site visitors change, so must our approach to analysing their use of on-line museum resources. We can no longer rely on rudimentary page view statistics to gauge success and failure, but instead must devise new methods for measuring and assessing the actual behaviour of museum Web site visitors. In this paper, we use detailed visitor click-data from five leading museum Web sites to present and discuss generic patterns of user behaviour. A typical 'profile' of a museum Web site visitor is also constructed from the data, and contrasted with that of a typical - non-museum, generic Web site - visitor.

URLhttp://www.archimuse.com/mw2007/papers/haynes/haynes.html
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