Museums and the Web

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Where Have All the "Surfer's" Gone? How Are We Going to Keep Them Coming Back?

TitleWhere Have All the "Surfer's" Gone? How Are We Going to Keep Them Coming Back?
Publication TypeConference Paper
Year of Publication1997
AuthorsMatthews, J.
Secondary TitleMuseums and the Web 1997: Proceedings
Conference Start DateMarch 15-19
PublisherArchives & Museum Informatics
Place PublishedLos Angeles, California, USA
EditorBearman, D., & Trant J.
Abstract

The Web site of the Royal Ontario Museum was officially launched on the 16th of January 1996. It has averaged 1,800 site visitors on a daily basis. Wanting to increase virtual visitor satisfaction and attendance to the Web site, its developers began to rework the site. Navigation links were retooled; indexing was reexamined, metadata; was introduced; proposals for new interactive projects were reviewed and put into production; and strategic Web marketing became more focused based on our Web site audit reports. The paper will address:

  • how to get critical information about how your visitors are using your site and how you can use that data to improve Web site further.
  • strategic Web marketing
  • the best free marketing resources on the internet today
  • targeted linking, and other tools
Notes

Full paper not submitted.
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