Museums and the Web

An annual conference exploring the social, cultural, design, technological, economic, and organizational issues of culture, science and heritage on-line.

You are hereMW / Ladders of participation, social media and museum audiences

Ladders of participation, social media and museum audiences


TitleLadders of participation, social media and museum audiences
Publication TypeConference Paper
Year of Publication2008
AuthorsRusso, A., & Kelly L.
Secondary TitleMuseums and the Web 2008. Proceedings
Conference Start DateApril 9-12, 2008
PublisherArchives & Museum Informatics
Place PublishedMontreal, Quebec, Canada
EditorTrant, J., & Bearman D.
Keywordsaudiences, museums, on-line, research, social media
Abstract

Given increasing access to the Internet and the rise of social networking, it is becoming imperative for museums to understand not only who use the Internet, but also how and why they are using it. Previous ways of classifying users typically used demographic data or analysed search and visiting patterns. However, these methods often lack the depth of information needed to understand why people engage in certain behaviours. This paper will explore recent examples of types of on-line participation and classifications, reporting on three recent studies undertaken at the Australian Museum.

URLhttp://www.archimuse.com/mw2008/papers/kelly_l/kelly_l.html
Tags