Museums and the Web

An annual conference exploring the social, cultural, design, technological, economic, and organizational issues of culture, science and heritage on-line.

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Exploring Motivational Factors and Visitor Satisfaction in On-line Museum Visits


TitleExploring Motivational Factors and Visitor Satisfaction in On-line Museum Visits
Publication TypeConference Paper
Year of Publication2004
AuthorsSchaller, D., & Haley Goldman K.
Secondary TitleMuseums and the Web 2004: Proceedings
Conference Start DateMarch 31 - April
PublisherArchives & Museum Informatics
Place PublishedWashington DC / Arlington VA, USA
EditorBearman, D., & Trant J.
Keywordsevaluation, learning, motivation, museum, Web
Abstract

The hardest part about developing an understanding of museum audiences, both physical and virtual, isnÂ’t understanding who is visiting, but understanding what visitors take away with them from their visit. This paper reports on an on-line survey that explored the latter question by focusing very specifically on issues of motivation. Why do people visit a museum Web site, and how do these motivations affect their experience with the site, and the learning or meaning-making that may happen as a result of their visit? By understanding the links between motivation and meaning-making, museum professionals will be able to provide more effective and more enriching on-line experiences for their visitors.

URLhttp://www.archimuse.com/mw2004/papers/haleyGoldman/haleyGoldman.html
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