Museums and the Web

An annual conference exploring the social, cultural, design, technological, economic, and organizational issues of culture, science and heritage on-line.

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Beyond launch: Museum videos on YouTube

TitleBeyond launch: Museum videos on YouTube
Publication TypeConference Paper
Year of Publication2008
AuthorsBurnette, A., Alexander C., Dark D., Hart D., Rossi J., & Minor N.
Secondary TitleMuseums and the Web 2008. Proceedings
Conference Start DateApril 9-12, 2008
PublisherArchives & Museum Informatics
Place PublishedMontreal, Quebec, Canada
EditorTrant, J., & Bearman D.
Keywordscommunity, education, marketing, video, Web 2.0, Web 2.0, youtube

Sample videos:

Professionals from a variety of museums that have started YouTube channels discuss how to build and maintain these Web video initiatives. After quickly reviewing key discoveries from the different institutions, the panel will be opened for discussion and questions. Topics covered will include: using YouTube as a marketing tool ? do YouTube visits translate into website or physical visits to your museum?; YouTube as an educational tool; reaching and expanding your audience and community online and offline; managing and maintaining the initiative after the excitement of the initial launch dies down; in-house versus outsourcing; working within constraints of time, money, and resources; future trends and current features; and how not to waste time chasing your own (long) tail.