You are herePerformance
Performance
Making sense of numbers: a journey of spreading the online metrics culture across Tate
Keywords:
metrics
Keywords:
Web analytics
Keywords:
evaluation methods
Keywords:
audience research
Keywords:
Performance
Keywords:
success measures Abstract:
Measuring online performance has been one of the hot topics for museum online professionals in the UK. Tate was one of the participants in the Culture 24’s action research project which focused on measuring online success.
Type:
Paper - in formal session
Site:
http://www.tate.org.uk Networked Multi-sensory Experiences: Beyond Browsers on the Web and in the Museum
(2002). Networked Multi-sensory Experiences: Beyond Browsers on the Web and in the Museum.
(, Ed.).Museums and the Web 2002: Proceedings.