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The Use of Social Media in the Danish Museum Landscape
Nanna Holdgaard, IT University of Copenhagen, Denmark
Abstract
This paper examines Danish museums' use of social media on their own websites and on external sites like Facebook. The paper takes its point of departure in a study of the Danish online museum presence through an analysis of the museums' websites and presence at social media sites. The results of exploring 123 Danish museum websites and social media presences show that half of the Danish museums use social media - art museums being the most active among the Danish museums. Despite the fact that half of the Danish museums are on Facebook and write blogs, the majority of museums on a general level communicate with a low degree of user interaction, participation and engagement. The paper concludes that Danish museums in general use social media in order to attract more visitors to the physical museums.
Keywords: museum, online presence, social media, Facebook, Denmark
Online Presence and the Act of Not Just Being There. The Use of Social Media by Danish Museums
Through the last decades, a large amount of different initiatives have been set to explore, innovate and develop the presence of museums online both in an international context and in a Danish setting.