Museums and the Web

An annual conference exploring the social, cultural, design, technological, economic, and organizational issues of culture, science and heritage on-line.

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Getting on (not under) the Mobile 2.0 Bus

Keywords: 
mobile
Keywords: 
business models
Keywords: 
blockbusters
Keywords: 
handheld devices
Keywords: 
apps
Keywords: 
mobile Web
Abstract: 

The use of visitors' own devices for mobile programs in museums, which began with podcasts and cellphone tours some years ago, has enjoyed a renewed popularity in the age of the smartphone. A recent survey of nearly 1,600 visitors to the Smithsonian on the National Mall found that over half (52%) had an Internet-enabled phone, and 30% had a phone that could play apps.

Type: 
Paper - in formal session