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Getting on (not under) the Mobile 2.0 Bus
Keywords:
mobile
Keywords:
business models
Keywords:
blockbusters
Keywords:
handheld devices
Keywords:
apps
Keywords:
mobile Web Abstract:
The use of visitors' own devices for mobile programs in museums, which began with podcasts and cellphone tours some years ago, has enjoyed a renewed popularity in the age of the smartphone. A recent survey of nearly 1,600 visitors to the Smithsonian on the National Mall found that over half (52%) had an Internet-enabled phone, and 30% had a phone that could play apps.
Type:
Paper - in formal session