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Launching the MFA Multimedia Guide: Lessons Learned

Jenna Fleming, Phil Getchell and Jesse Kochis, Museum of Fine Arts, Boston, USA

http://www.mfa.org

Abstract

In this paper, we share lessons learned from the MFA's transition from audio guide to multimedia guide in the fall of 2010. Learnings include prototyping and evaluation; device and equipment selection; content production and content management; and operational considerations.

Keywords: mobile, iPod, audio guide, content, multimedia

Launching the MFA Multimedia Guide: Lessons Learned

Keywords: 
multimedia guide
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ipod
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handheld
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app
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mobile
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tour
Abstract: 

For the opening of the Museum's new Art of the Americas wing, the Museum of Fine Arts, Boston embarked upon a sweeping new program to transform the traditional audio guide into a new iPod Touch-based multimedia guide.

Type: 
Paper - in formal session