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What do we really know about social media in museums?
With years of collective experience in social media engagement, many museums are stopping to ask themselves: what have we really learned about the audiences we are connecting with? Have we formed more meaningful relationships with our community and in the process, are we better serving the missions of our institutions?
The Use of Social Media in the Danish Museum Landscape
Nanna Holdgaard, IT University of Copenhagen, Denmark
Abstract
This paper examines Danish museums' use of social media on their own websites and on external sites like Facebook. The paper takes its point of departure in a study of the Danish online museum presence through an analysis of the museums' websites and presence at social media sites. The results of exploring 123 Danish museum websites and social media presences show that half of the Danish museums use social media - art museums being the most active among the Danish museums. Despite the fact that half of the Danish museums are on Facebook and write blogs, the majority of museums on a general level communicate with a low degree of user interaction, participation and engagement. The paper concludes that Danish museums in general use social media in order to attract more visitors to the physical museums.
Keywords: museum, online presence, social media, Facebook, Denmark
Online Presence and the Act of Not Just Being There. The Use of Social Media by Danish Museums
Through the last decades, a large amount of different initiatives have been set to explore, innovate and develop the presence of museums online both in an international context and in a Danish setting.
Museum Games: Some Strategies for Achieving Project Goals
This paper examines the different strategies that may be used to develop museum games by focusing on two case studies currently underway at the Rochester Institute of Technology. The type of game and game play are the basic structural components of the game. Much like the narrative of a story, the game components must support the desired outcomes.