Museums and the Web

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Can Social Tagging Be a Tool to Reduce the Semantic Gap between Curators and Audiences? Making a Semantic Structure of Tags by Implementing the Facetted Tagging System for Online Art Museums

Gunho Chae and Jungwha Kim, KAIST, Republic of Korea


Social tagging for art museums has been receiving widespread attention as a tool for reducing the semantic gap between curators and visitors by the publicís active participation and knowledge. However, as the number of tags is increasing, social tagging systems have shown limitations in providing meaningful information and supporting semantic relationships between tags and museum collections. Thus, to improve existing social tagging systems, this study proposes a facetted tagging system which gives a guideline or schema for the users when tagging the individual artworks. In order to demonstrate the effectiveness of a facetted tagging system in art museums we first presented six facets  Background, Identification, Theme, Association, Emotion and Figureî – based on explanation and interpretation of art works so that the tags can be organized in semantic structure. Then we implemented the facetted tagging system with Gyeonggi Museum of Modern Art (GMoMA) and discussed the feasibility of facetted tagging systems and their results with GMoMA curators through workshops.

Keywords: Art Museum, Social tagging, Facetted Tagging, GMoMA