Moving from Virtual to Visceral
Maxwell Anderson, Indianapolis Museum of Art, USA
http://imamuseum.org
As social networking continues to grow, a priority for museums should be to open the experiences they offer on-site to visitors online. By prioritizing production of web-based high-definition video, real-time transparency in reporting out museum activities, and new avenues for audience participation, museums may be able to stand out in the increasingly cluttered media landscape.
Session: Opening Plenary [plenary]
Keywords: museum strategy, transformation
