How to design games children want to play [webinar]

Preloaded’s Creative Director, Phil Stuart shall be hosting a webinar on 26th July at 15:00 BST to reveal the principles behind the BAFTA winning studio’s most successful projects, and answer the big question – how do you make stuff children actually want?

A recent IAB report showed that 99% of UK kids aged between 8-15 play computer games. A fact well appreciated by the children’s media industry, with games recognised as a major part of any successful multi-format Children’s IP.

Games are an incredibly powerful medium for the exposition of characters, stories and worlds, and can deepen the engagement with IP through their immersive and interactive qualities. They can also provide a platform for direct audience communication and when designed right, can deliver fantastic ROI through sustained engagement.

However, in a time when kids are spoilt for choice and their screentime is increasingly limited, how do you make sure your game makes their shortlist?

‘In my Children’s Media Conference Masterclass I outlined how Preloaded design’s games children want. The response was fantastic, so we’ve decided to host a webinar for anyone who missed it, exploring the principles we use to create experiences for all players regardless of their abilities.’

Phil Stuart, Creative Director, Preloaded

Register for this free webinar to delve into the design principles behind Preloaded’s diverse education and entertainment portfolio, and find out how to design games children want.

Image credit: Superbugs, Preloaded game for nesta’s The Longitude Prize

This entry was posted in Uncategorized and tagged , , , , by Preloaded. Bookmark the permalink.

About Preloaded

Preloaded is a BAFTA-winning applied games studio, dedicated to making games with purpose. Founded in 2000, Preloaded has gained an international reputation, working with a mix of broadcasters, museums, well-known brands, government organisations, charities and NGOs. Preloaded uses games to deliver transformational goals, such as learning new skills, changing behaviour, diagnosing conditions and improving kinaesthetic and cognitive function. The games are platform-agnostic with a passion for touch-screens, motion controllers and Virtual Reality. Preloaded is part of Learning Technologies Group plc, a steadily growing collection of specialist learning technology businesses. For more information on Preloaded, please visit us at, and on Twitter.

Leave a Reply