Museums and the Web

An annual conference exploring the social, cultural, design, technological, economic, and organizational issues of culture, science and heritage on-line.

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About You

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Managing Director
Simon  Cronshaw's picture

Your Background

Your Biography

Simon is a co-founder of Possessing a strong track record in consumer insight, his specialist research area is in understanding the changing nature of cultural consumption, especially concerning digital supply and demand. He has worked with a wide range of culture institutions to devise positioning and revenue strategies, and to support the development of consumer-facing cultural content on the web.
Prior to creating CultureLabel, Simon headed up the research unit at Arts & Business, working with a number of internationally recognised management theorists, including a recent collaboration with Pine & Gilmore on the role of arts and culture in rendering authenticity for corporate brands.
Simon worked as a freelance specialist to develop a concept space for Cambridgeshire Libraries in the £220 million Grosvenor Grand Arcade retail development, and was the lead consultant for the MLA/Renaissance ‘Entrepreneurial Museum’ project (see He co-authored the book ‘Intelligent Naivety’ on cultural entrepreneurship and co-edits the blog of the same name, exploring the connection between culture and consumers and identifying commercial opportunities for culture institutions.
Simon graduated with first class honours in History from Emmanuel College, Cambridge, and went on to complete his Masters in Creative & Media Enterprise at the University of Warwick. Topics of study included theories of creativity, managing intellectual property and creativity, the UK creative economy, plus a thesis exploring the strategies deployed by cultural entrepreneurs in order to move from idea generation to idea implementation. Today, he enjoys applying these strategies in the context of not-for-profit culture institutions.

Best of the Web History

2010 Nomination


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