Time to throw down the oven glove in MW2014’s Mobile Bake-off!

Have you developed a mobile tour authoring platform for museums and cultural organizations?
Would you like to show off its advantages and unique features to hundreds of leading museum technologies and mobile experts?

If so, you’re invited to participate in the MW2014 “Mobile Bake-off.” Using a core of mobile content provided to all participating mobile providers, create a short (5 stop min.) tour of Baltimore’s cultural highlights on your platform and make it available to conference attendees by April 1 for use during the pre-conference tours and throughout MW2014. Then attend the special “Mobile Tasting” session from 10am-12pm on April 4 to demo your tour and the Content Management System and Platform that produced it. Your work will be discussed by a panel of mobile experts with questions and contributions from the audience.

The aim of the “Bake-off” and “Tasting” session is to give museum professionals an opportunity to understand the strengths and affordances of a range of mobile tour authoring platforms available to them, and to enable mobile providers to hear directly from museums about the kinds of experiences and content they want to offer their mobile users.

To join us, simply:

– Register to attend MW2014: http://mw2014.museumsandtheweb.com/registration

– Submit a short description of your intended demo by 28 Feb 2014: http://mw2014.museumsandtheweb.com/submit-proposal

Further details on getting the common demo content and more will then be provided to you directly.

We look forward to mobilizing with you in Baltimore!

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About Nancy Proctor

Nancy Proctor is Director of The Peale Center for Baltimore History and Architecture and of the MuseWeb Foundation, the new non-profit initiative of Museums and the Web, as well as Co-chair and Co-editor with Rich Cherry of MW’s international conferences and publications. Previously Nancy was Deputy Director of Digital Experience and Communications at the Baltimore Museum of Art (2014-2016), Head of Mobile Strategy and Initiatives at the Smithsonian Institution (2010-2014), and Head of New Media Initiatives at the Smithsonian's American Art Museum (2008-2010). With a PhD in American art history and a background in filmmaking, curation and art criticism, Nancy lectures and publishes widely on technology and innovation in museums, in French and Italian as well as English. Nancy Proctor created her first online exhibition in 1995 and went on to publish the New Art CD-ROM and website of contemporary art in the UK in 1996. She co-founded TheGalleryChannel.com in 1998 with Titus Bicknell to present virtual tours of innovative exhibitions alongside comprehensive global museum and gallery listings. TheGalleryChannel was later acquired by Antenna Audio, where Nancy led New Product Development from 2000-2008, introducing the company’s multimedia, sign language, downloadable, podcast and cellphone tours. She also directed Antenna’s sales in France from 2006-2007, and worked with the Travel Channel’s product development team. Nancy served as program chair for the Museums Computer Network (MCN) conference 2010-2011, and co-organized the Tate Handheld conference 2008 & 2010. She started MuseumMobile.info, its wiki and podcast series in 2008. She was Digital Editor of Curator: The Museum Journal from 2009-2014, and is now on the Journal's editorial board, as well as on the Board of Directors of the Omnimuseum Project.

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