Quickly learn how to auto-track navigation, tablet gestures and more on your site

MW2014 Workshop – Quick and dirty Google Analytics tricks for testing website 

If you have ever wanted to know exactly what navigation people use, whether they use it on a mobile, if they use images more than text headings or links, or almost anything about how people really use your site, then come find out.

It is easy

You will learn how it is easy to set up and get a idea of the massively useful data options it can offer you. You can tell if tablets users interact differently than desk top and see this sort of thing…

Data showing proportionate use of touch navigation on the V&A Discovery Map for tablet users

Data showing proportionate use of touch navigation when the V&A Discovery Map is used on tablets

See here for detailed background:
http://www.vam.ac.uk/b/blog/digital-media/why-bother-designing-layouts-for-tablet

Or see exactly how much each item on your menus is getting used so you can decide if the wording or position are affecting their impact. By coupling with Google Analytics reports and segments, you can see this per page, per device, per country, almost anything.

Data for how people use navigation by wording and menu area on the V&A website

Data for how people use navigation by wording and menu area on the V&A website

See here for detailed background:
http://www.vam.ac.uk/b/blog/digital-media/google-analytics-event-tracking

Register here:
http://mw2014.museumsandtheweb.com/registration/

Andrew Lewis
V&A Digital Content Delivery Manager

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About Andrew Lewis

Andrew is Data and Insights Architect at the Natural History Museum London, where he has leads the architecture and delivery of the Museum’s business insights services.

Previously, he was Digital Content Delivery Manager at the Victoria and Albert Museum, responsible for strategy and implementation of technology systems and data-platforms delivering the V&A’s digital content. Before moving into the museum sector, he was responsible for developing online and automated digital information services in public libraries.

Andrew has an MSc in Information and Library Science, a BSc in Cybernetics and Control Engineering and is a chartered librarian. He serves as a committee member with the UK Museums Computer Group and is on programme selection committees for various museum digital development conferences including: “Museums and the Web”, “MuseumNext” and “Museum Computer Network”.

He has been planning and delivering digital change in cultural services since 2001. He has a strong belief in evidence-based development and deep knowledge of data and information strategy and the efficient multiple use of managed portable digital assets.

Outside of work, he also likes making strange things which feature at random on his blog “Making Weird Stuff” http://makingweirdstuff.blogspot.co.uk/
Andrew is active in the online maker community with over two million page views on Instructables https://www.instructables.com/member/rosemarybeetle/

Andrew on

Linked In
https://www.linkedin.com/in/andrew-lewis-82854213/

Twitter
https://twitter.com/rosemarybeetle

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